our mission

The Big Fake Wedding exists to promote small businesses, inspire couples and encourage solid marriages. We create a platform where brands can showcase themselves at their best, and we provide a space for authentic conversations and relationships to develop. The result is a network of like-minded business owners with future clients at their fingertips.

How it Began

In 2008, creatives alike came together to host the first Big Fake Wedding to showcase their products and services. Years later, The Big Fake Wedding is attended by over 5,000 guests and 1,000 vendors annually across 30+ events in 25 cities.

why it Works

Engaged couples get to experience and shop with local boutique vendors and form connections before making an investment towards their special day. The event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.

Meet Jennifer Ammons, our CEO!

Before The Big Fake Wedding, she was our first ever surprise real wedding! Since then, Jennifer and her husband have become the owners and stewards of The Big Fake Wedding. With their experience in growing and expanding business internationally, they make the perfect team to carry out our vision and mission.

Want to get involved?

Meet The Dream Team

Interested in joining our gang? Click here to see a list of our current job openings.

Austin is in charge of bringing on stellar vendors in a number of our cities, as well as managing our incredible sales team. She is also overseeing our first ever baby show, Swaddle + Swoon. Austin and her husband live in Columbia, SC with their four little ones!

Austin Hubbard

Vice President of Sales


Say hello to Ashleymae – you can take the girl out of California but you can’t take the California out of the girl. If her love for escape rooms gives you any indication, she’s always up for an adventure. One of Ashley’s main strengths is woo (winning others over), so she makes the perfect director of production.

Ashleymae Elmore

Director of Production 


Jessica is our Minneapolis-based production manager! Her biggest strength is optimism and flexibility is practically her middle name. If she isn’t curled up with a good book (suspense is her current genre of choice), she is out on the town exploring the newest and prettiest place to get her prosecco fix.

Jessica Pickering

Production Manager


Everyone meet our dancing queen, Sarah! She is our newest production manager with a passion for hosting themed parties. She firmly believes that you are never fully dressed without a smile and glitter, which is why she has her very own costume closet! When she isn’t dreaming up her next event, you can catch her playing soccer, sand volleyball or playing with her two fur babies, Abbey and Indy.

Sarah Purcell

Production Manager


David is a Denver based wedding planner and has a love for all things events. He has an eye for design and his strengths as a planner are attention to detail and organization. When David is not planning a wedding or event he love to explore all that Denver has to offer or traveling to a new city!

David Peterson

Production Manager


Abigail is a born and bred Georgia Peach and Berry College Grad! In her spare time you can find her sipping on wine with her family, listening to murder-mystery podcasts and hosting themed dinner parties for her closest peers. One day she hopes to have a bed & breakfast in Franklin, Tennessee!

Abigail Collins

Director of Marketing 


After spending a semester interning with us, we were thrilled to invite Melanie to be a permanent addition to the team! A girl of many talents, Melanie is great at operations but also an incredibly talented former special education teacher. Outside of work, you can catch her hanging out with friends at Piedmont Park, hiking and spending time with family! 

Melanie O’Neill

Director of Operations + Marketing Assistant


Born and raised in Florida, Hannah is UCF Rosen School of Hospitality Grad with experience in large scale corporate events and owning her own wedding planning business: Something Blue Orlando. Passionate about true-crime documentaries, country music and dancing like no one is watching, you can catch Hannah tearing up the dance floor at any event!

Hannah Santo 

Account Executive


Meet Jessica! When she isn’t busy crafting or watching Downton Abbey, she loves to travel with her husband and two-year-old daughter. Jessica has 17 years of hospitality experience – ten of those years being in hotel sales for Marriott! 

Jessica Zucknick

Account Executive

Meet Paige, a mom of three from Boston with a love for helping people look and feel great! Paige has been a vendor for several of our events, dressing grooms from coast to coast. Outside of work, Paige is obsessed with pilates. On the weekends, you can find her not only taking classes but teaching them as well. Fun Fact: In her past life, Paige was a reporter for red carpets in Los Angeles and worked for a member of a well-known boy band!

 Paige Connell

Account Executive


Introducing Sam! She has many experiences being a bridesmaid (12 times to be exact, the sequel to ‘27 Dresses’). She is loving every second of co-owning her business, Something Blue Orlando, with her best friend Hannah. Sam enjoys spending time with her pup-child Fletcher, good food and ultimately striving to live her best life. 

Samantha Farrell

Account Executive


Callie started The Big Fake Wedding (then called The NotWedding) in 2008. After eight years of growing both the business and her family (they’ve welcomed three little girls in that time!), she has moved from her title as Owner to Founder. Callie is now the Director of Growth for Lasting: an app that makes marriage counseling accessible to all!

Callie Murray


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