The Event

Complete with dinner and drinks, an emotional vow-renewal ceremony and a dance-party reception, The Big Fake Wedding (formerly known as The NotWedding) has become a killer alternative to a bridal show.

The Big Fake Wedding was the first event of its kind when it was founded in 2008, creating an experiential opportunity for wedding vendors to showcase their products and services to shopping brides and grooms just as they would at a real wedding. Eight years later in 2016, The Big Fake Wedding is still the most uniquely curated and most far-reaching bridal show alternative in the nation, attracting over 6,000 attendees and 1,000 vendors annually across 30+ events in 25 cities.

The hand-selected vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cakes, and smell the flowers… while enjoying a night of great food, dancing and surprises, leaving brides-and-grooms-to-be saying “I want my wedding to be just like that!”

For brides and grooms, the event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.

The History

In 2008, aspiring wedding photographer Callie Murray was looking for a way to effectively build her new business. With the goals of promoting small businesses, inspiring brides and grooms, and encouraging solid marriages, she rallied her wedding industry friends together to create the ultimate wedding experience: a perfectly planned “wedding” where brides- and grooms-to-be could actually see vendors in action.

The inaugural event was a hit, and it became an annual event in Atlanta. Callie has since been joined by an amazing team of people who have helped bring The Big Fake Wedding to cities across the country.

The Team

Callie Murray


Callie started The Big Fake Wedding (then called The NotWedding) in 2008. After eight years of growing both the business and her family (they’ve welcomed three little girls in that time!), she has moved from her title as Owner to Founder. Callie is excited to pass The Big Fake Wedding along to the stewardship of a couple who will continue to expand upon its reach and effect. Callie is now the Community Manager at Plywood People, doing what she does best: connecting people.

Jennifer Ammons


Jennifer has been near and dear to our hearts for quite sometime, as we helped her pull off a surprise wedding for her groom! As of this year, she and her husband are the proud, new owners of The Big Fake Wedding. With their experience in growing and expanding business internationally, they make the perfect team to carry out our vision and mission. We are thrilled to have our team grow with the addition of her, Brian, and their son Emerson!

Austin Hubbard

VP of Sales

Austin has been on our team since way back in The NotWedding days, so she knows industry like a pro. Austin is in charge of bringing on stellar vendors in a number of our cities, as well as managing our incredible sales team. She is also overseeing the launch of our new Vendor Network (more to come on that!) Austin and her husband live in Columbia, SC with their two little boys, Hayes and Hamp.

Johna Castro

Marketing Director

Johna manages our Media Partners, the blog, social media, and all things marketing. She’s basically a walking billboard for The Big Fake Wedding, since that is where she and her husband met! Johna is fantastic with the behind-the-scene details, but she is also a total extrovert, so send her a note to say hi!

Julia Ward

Director of Operations

Once upon a time, Julia was a summer intern for The Big Fake Wedding. She won our hearts over and we just had to have her back on the team. With her infectious energy, we are positive that she would win your heart too. Julia manages the day-to-day details that make The Big Fake Wedding go-round, anything from our travel to our website. If you reach out to us, chances are she will be the first person you speak to.

Landrum Sitten

Production Manager

Landrum scores super-high as an extrovert and synergist on personality tests, so it’s no coincidence that she is energized by people and conversations. Producing so many events is not for the faint of heart, but Landrum takes on the challenge like a champ – all while making best friends with our vendors. Landrum is also great at making people feel cared for, so don’t be surprised if sweet snail mail shows up at your door!

Lauren Bailey

Account Executive

Meet Lauren, affectionately known as LB. Although her background is in social media and marketing, she couldn’t help but find herself as a natural-born sales gal. She’s equal parts go-getter and party-starter, which is a great addition around here. Her sweet, southern charm will win your heart over but challenge her to a dance off and she’ll give you a run for your money.

Lauren Laws

Account Executive

As a former self-proclaimed wedding crasher, it only made sense that Lauren fell in love with The Big Fake Wedding as soon as she heard about us. Lauren has been in sales, marketing and PR for 10 years and thrives off of making new connections. Lauren is happiest with a good cup of coffee on the beach with her family.  She and her husband Matthew live in Ocean City, MD with their daughter, Addison.

Nicole Burbank

Sales Assistant

Say hello to our west coast gal, Nicole! She was born and raised and is now living in San Diego, CA. Apart from weddings, Nicole loves swing dancing, baking, and especially the outdoors. Nicole is planning her own little wedding this year up in the San Jacinto Mountains!

Megan Walker

Sales Assistant

Megan first joined our team as an intern after coming off a campaign trail in DC. She was such a go-getter, we just had to keep her around. When she’s not reaching out to awesome local vendors, she is adventuring around with her fiance, Tate. Megan loves getting the chance to travel and meet people all across the country. She’s now living in Birmingham, AL as she preps for a new chapter with her soon-to-be hubby.

The Big Fake Wedding® is a bridal show alternative complete with an emotional vow renewal ceremony, light bites and a dance-party reception. "Wedding guests" are brides- and grooms-to-be who get to truly experience the wedding vendors in action.

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