The Event

Complete with dinner and drinks, an emotional vow-renewal ceremony and a dance-party reception, The Big Fake Wedding (formerly known as The NotWedding) has become a killer alternative to a bridal show.

The Big Fake Wedding was the first event of its kind when it was founded in 2008, creating an experiential opportunity for wedding vendors to showcase their products and services to shopping brides and grooms just as they would at a real wedding. Eight years later in 2016, The Big Fake Wedding is still the most uniquely curated and most far-reaching bridal show alternative in the nation, attracting over 6,000 attendees and 1,000 vendors annually across 30+ events in 25 cities.

The hand-selected vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cakes, and smell the flowers… while enjoying a night of great food, dancing and surprises, leaving brides-and-grooms-to-be saying “I want my wedding to be just like that!”

For brides and grooms, the event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.

The History

In 2008, aspiring wedding photographer Callie Murray was looking for a way to effectively build her new business. With the goals of promoting small businesses, inspiring brides and grooms, and encouraging solid marriages, she rallied her wedding industry friends together to create the ultimate wedding experience: a perfectly planned “wedding” where brides- and grooms-to-be could actually see vendors in action.

The inaugural event was a hit, and it became an annual event in Atlanta. Callie has since been joined by an amazing team of people who have helped bring The Big Fake Wedding to cities across the country.

The Team

Callie Murray


Callie started The Big Fake Wedding (then called The NotWedding) in 2008. After eight years of growing both the business and her family (they’ve welcomed three little girls in that time!), she has moved from her title as Owner to Founder. Callie is excited to pass The Big Fake Wedding along to the stewardship of a couple who will continue to expand upon its reach and effect. Callie is now the Community Manager at Plywood People, doing what she does best: connecting people.

Jennifer Ammons


Jennifer has been near and dear to our hearts for quite sometime, as we helped her pull off a surprise wedding for her groom! As of this year, she and her husband are the proud, new owners of The Big Fake Wedding. With their experience in growing and expanding business internationally, they make the perfect team to carry out our vision and mission. We are thrilled to have our team grow with the addition of her, Brian, and their son Emerson!

Austin Hubbard

VP of Sales

Austin has worked in corporate event planning for years, and she has this incredible way of being positive and fun while somehow remaining so calm (isn’t that exactly what you want in someone handling the details of your party?!). Austin is in charge of bringing on stellar vendors in a number of our cities, she manages our incredible sales team, and she is also the mother of Hayes and Hamp.

Johna Castro

Marketing Director

Johna manages our Media Partners, the blog, social media, and all things marketing. She’s basically a walking billboard for The Big Fake Wedding, since that is where she and her husband met! Johna is fantastic with the behind-the-scene details, but she is also a total extrovert, so send her a note to say hi!

Julia Ward

Director of Operations

Once upon a time, Julia was a summer intern for The Big Fake Wedding. She won our hearts over and we just had to have her back on the team. With her infectious energy, we are positive that she would win your heart too. Julia manages the day-to-day details that make The Big Fake Wedding go-round, anything from our travel to our website. If you reach out to us, chances are she will be the first person you speak to.

Landrum Sitten

Production Manager

Landrum scores super-high as an extrovert and synergist on personality tests, and she is so obviously energized by people and conversations. She’s also hard-working and up for a challenge, and we’ve really enjoyed watching her tackle the logistics of producing so many events.

Lauren Swope

Production Manager

Atlanta gained a gem when Lauren moved here from Florida last fall. With her experience in event planning and willingness to step up to the plate in crunch time, Lauren is made to be a Production Manager. She also happens to be a barista, so her skills consist of but are not limited to: making floor plans, pouring a latte and keeping people happy.

Lauren Bailey

Account Executive

Meet Lauren, affectionately known as LB. Although her background is in social media and marketing, she couldn’t help but find herself as a natural-born sales gal. She’s equal parts go-getter and party-starter, which is a great addition around here. Her sweet, southern charm will win your heart over but challenge her to a dance off and she’ll give you a run for your money.

The Big Fake Wedding® is a bridal show alternative complete with an emotional vow renewal ceremony, light bites and a dance-party reception. "Wedding guests" are brides- and grooms-to-be who get to truly experience the wedding vendors in action.

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