Complete with dinner and drinks, an emotional vow-renewal ceremony and a dance-party reception, The Big Fake Wedding (formerly known as The NotWedding) has become a killer alternative to a bridal show. The Big Fake Wedding was the first event of its kind when it was founded in 2008, creating an experiential opportunity for wedding vendors to showcase their products and services to shopping brides and grooms just as they would at a real wedding. Seven years later in 2015, The Big Fake Wedding is still the most uniquely curated and most far-reaching bridal show alternative in the nation, attracting over 6,000 attendees and 1,000 vendors annually across 31 events in 25 cities.
The hand-selected vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cakes, and smell the flowers… while enjoying a night of great food, dancing and surprises, leaving brides-and-grooms-to-be saying “I want my wedding to be just like that!”
For brides and grooms, the event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.
photos by the long farewell
In 2008, aspiring wedding photographer Callie Murray was looking for a way to effectively build her new business. With the goals of promoting small businesses, inspiring brides and grooms, and encouraging solid marriages, she rallied her wedding industry friends together to create the ultimate wedding experience: a perfectly planned “wedding” where brides- and grooms-to-be could actually see vendors in action.
The inaugural event was a hit, and it became an annual event in Atlanta. Callie has since been joined by an amazing team of people who have helped bring The Big Fake Wedding to cities across the country.
One of the reasons we love and appreciate small business is because we are a small business ourselves! Our team of eleven is based outside of Atlanta GA, with two team members in Charleston SC, one in Houston TX and another in Cape Cod MA. Our hope is to run an efficient and effective business while also maintaining the personal attentiveness that comes with being little.
Callie Murray, Founder/CEO
Callie started The Big Fake Wedding (then called The NotWedding) in 2008 and has been blessed by steady growth of the company in the midst of cross-country moves with her Navy husband and the births of her three little girls. Callie currently manages the staff and handles the big-picture elements of the company: where we’re going next, who’s taking us there, what we are going to do when we get there…
LaBruce Trammell, Marketing Director
LaBruce was actually the Bride at our first ever Charleston event, and we were so impressed by the way she networked and recruited engaged friends to come that we knew we needed her on our team! LaBruce manages our media partnerships and marketing efforts, and she ensures that each event is packed with great guests who are ready to wedding-plan and party.
Johna Griswell, Director of Operations
Johna manages the details that make The Big Fake Wedding spin, from our budget to our travel to our website. If you reach out to us, chances are she will be the first person you speak to. She is fantastic with the behind-the-scene details, but she is also a total extrovert, so send her a note to say hi!
Landrum Isaacson, Production Manager
Landrum scores super-high as an extrovert and synergist on personality tests, and she is so obviously energized by people and conversations. She’s also hard-working and up for a challenge, and we’ve really enjoyed watching her tackle the logistics of producing so many events. She’s having her own (real!) wedding in October, so tell this bride congrats!
Michal Whitlock, Production Manager
Michal was the first person we ever hired at The Big Fake Wedding, so she has essentially done every job in every capacity at some point. She oversees production in a handful of cities and works to make our events as smooth as possible. She is the proud mama to little guys Pace and Whit and her little lady Wesley Olivia.
Callie Rogers, Production Manager
Callie was once the editor at a wedding magazine, so she is no stranger to this industry. She has the most calm presence and has a quick wit, and she is such a joy to work with. She is based in Texas and is the mom to toddler Shepherd (who is THE CUTEST thing).
Jamie Bohlin, Production Manager
Jamie is the reason The Big Fake Wedding finally decided to expand outside of its hometown in Atlanta. Thanks to some (respectful and professional!) persistence on Jamie’s end, we were convinced that The Big Fake Wedding could in fact happen abroad. Jamie is the owner and lead coordinator of Cape Cod Celebrations, and she is a pro at organizing events.
Natalia Curran, Account Executive
Natalia has a Masters in Social Work, so people are her specialty. She loves getting to know our vendors and truly figuring out what they need in their businesses and how The Big Fake Wedding can meet those needs. Chances are, you’ll love her immediately.
Austin Hubbard, Account Executive
Austin has worked in corporate event planning for years, and she has this incredible way of being positive and fun while somehow remaining so calm (isn’t that exactly what you want in someone handling the details of your party?!). Austin is in charge of bringing on stellar vendors in a number of our cities, and she is also the mother of Hayes “Hubba Hubba” Hubbard.
Chloe Fusselman, Marketing Assistant
With a background in bridal fashion, Chloe knows how to help a bride look her very best…and she also knows how to help our vendors look their very best. She supports our marketing efforts with an excitement and zest that are contagious! In her spare time, she also explores her city (the glorious Charleston, SC) and her fashion sense on Topknots & Polkadots.