When you make an in-shop appointment at BHLDN, you can expect a curated collection of gorgeous gowns and guidance from friendly, experienced stylists — the perfect recipe for a day to remember. But what if you’re not near a BHLDN shop? What if you can’t make it to a store because of *ahem* social distancing? BHLDN provides a complimentary online styling service to make shopping easier when you’re unable to visit a store. Their expert stylists offer advice on choosing your gown, accessorizing your look, dressing your bridal party and much more.

Now, we’re thrilled to partner with BHLDN to bring you inspiration and information straight from the source. Scroll down to read all about 2020 trends with senior online stylist, Lindsey Love.


Wedding season is less about a time of year and more about a state of mind. This is your moment to celebrate love and express yourself, and we’re here to help you every step of the way.

Rather than dictate a trend, we like to listen and learn from our brides. Below you will see what’s at the top of their wish list.


The New Romantics

Gowns: Miles Gown, Allemande Gown, Danielle Gown

Soft, floating fabrics like tulle and chiffon paired with flattering A-line silhouettes make our romantic options extra swoon worthy. These are the gowns for twirling the night away. Sleeves and peeks of lace add a touch of seductive glamour.

Cool Contemporary

Gowns: Dimanche Gown, Langdon Gown, Branwell Gown

Many brides are opting for fitted silhouettes in crisp ivory crepe. Though these gowns are less traditional, you will still find romantic details like cascades of floral embroidery or soft, oversized bows.

100 Years Later…the 1920’s

Gowns: Dixie Gown, Niki Gown, Nassau Gown

Accessories: Simmons Earrings

You’ll find details from one of our favorite decades sprinkled throughout our collection. Reimagined for today’s bride, beading and peals offer vintage-inspired touches for a modern bohème. 

Spring Forward

Bridesmaid Dresses: Inesse Dress (in Morning Mist), Nico Dress, Charlotte Dress (in Marigold), Ginger Dress (in Heather), Jones Dress (in Plum), Dhalia Dress (in English Rose/Almond)

Calming purple undertones meet bright marigold and floral prints for an upbeat look that’s sure to captivate the crowd. When in doubt, pull solid hues from a print for a mix and match look that is perfectly planned. Though new for spring, we’re sure this palette will become a year-round favorite. 

London Fog 

Bridesmaid Dresses: Sarita Dress (in Vintage Lilac), Melissa Dress, Inesse Dress (in Sea Glass), Ryder Dress (in Morning Mist), Magnolia Dress (in Lilac), Seville Dress (in Blush)

Palettes of hushed pastels coupled with unexpected pops and prints come together in the dreamiest way. Pretty pleats and light-as-air fabrics will make your ‘maids feel as fabulous as they look.


Did one (or many) looks catch your eye? You can speak with an expert stylist about gowns, accessories and much more by visiting BHLDN’s complimentary online styling service!

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