“We may be making dresses but what we really do is make people happy.” When you work with Judy of Ju.Lee Collection, you’re not only getting a truly talented dress designer to create the gown of your dreams, but you’re getting an unforgettable experience as well. Romantic, unique, and feminine, Judy’s designs combine classic silhouettes with a unique twist, such as differing fabric patterns, textures, and colors. In case you missed The Big Fake Wedding San Francisco, Judy designed a killer lace gown with an illusion back and – wait for it – gold sequin sleeves (!!!) that took everyone’s breath away. What guests couldn’t see, however, was that the process for this stunner began about three months before the event took place! It was such an honor working with Judy at our first San Francisco event, and we’re thrilled to share more about her in today’s Vendor Highlight.
“Judy not only created one of the most unique and breathtaking gowns we have seen, but she was such an incredible joy to work with. It is obvious that in the way that she works with people that she wants to make her brides feel as beautiful as possible!”
The Big Fake Wedding San Francisco Team
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Describe Ju.Lee Collection in five words or less.
Romantic, vintage-inspired, unique, feminine, alluring
Who or what inspires you?
I am inspired by patterns, textures, and colors. Before I come up with new designs, I search for fabrics that “speak” to me on the aesthetic level. The dress designs follow classic silhouettes but reinvented; mixing different fabric patterns, textures, and colors. These elements combined make each dress unique and multi-dimensional – just like all of my brides!
Describe a highlight or pivotal moment in your career.
The first time that I saw the look on my bride’s face when she put on the wedding dress that we made for her, I knew this is what I’m meant to do. The smile and tears on her face were priceless. She was so grateful that my team and I made her dream came true! I believe it’s a gift to touch someone’s life in such a profound way. We may be making dresses but what we really do is make people happy.
What is the best advice you’ve ever received?
A mentor once told me that “life is about the journey and not the destination.” It was a very inspirational message that instantly touched my heart. Being a business owner is hard – actually really hard! Business owners have to juggle multiple things at once and do things that they dislike because it’s part of the job.
Sometimes when things don’t go my way (like ripping the initial design prototype apart three times because they didn’t work), I remind myself to embrace the journey. It’s part of the process and that’s how I grow personally and professionally. Mistakes lead to success and I find this to be so true!
What is your favorite part of The Big Fake Wedding experience?
My absolute favorite part of The Big Fake Wedding experience was coming up with a dress design for my bride. The process actually began about three months before the event – from the initial design meeting with Patricia to seeing her wearing the dress at the ceremony.
Dressing my clients/brides has always been one of my most favorite parts of the job. But unlike creating a custom dress for my real brides, I had more flexibility on the creative direction of the design for The Big Fake Wedding but at the same time able to collaborate with her.
Photo Credits:
Julie Cahill Photography (1 + 5) | Rahel Menig Photography (2 + 4) | Hazy Lane Studios (3)
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