We met Jen a few years ago as she was starting her blog Something Turquoise, and it’s been a joy to watch her blog’s content and readership explode. Jen joined us at The 1st LA NotWedding to promote her blog and some of her DIY crafts, and she was a huge hit- and for obvious reasons! Her blog is full of great ideas and how-tos, and we’re excited to celebrate this master-crafter as our Vendor of the Week.
Describe a highlight or pivotal moment in your career.
I have a pivotal moment that turned into a highlight! After blogging for just a few months, I knew it was time to start sharing project tutorials – it was SO scary and such a daunting task but I made my way through it. I made a commitment to myself that I would share a DIY tutorial every Friday – and that has been the greatest thing I have ever done for my business. About six months later, an editor from Martha Stewarts Craft Blog found one of my projects and it was featured on her site! My readership has soared from that point.Now that relationship has blossomed into many other ‘Martha Stewart’ opportunities and I am forever grateful.
Is there an app or computer program that you couldn’t live without?
Yes!!! Definitely BlogStomp – it’s and ENORMOUS time saver. Many of the events that I share have hundreds of images that I need to go through and layout for each post. With one click BlogStomp gives you layout options, renames each file and resizes it for you. Not only that, it can also upload post images straight to your blog. It has cut down my layout/posting time by an hour or more! It’s a dream come true for me!
What is the best part about your job?
Besides being able to share unique and touching love stories along with the events that follow… I absolutely love getting feedback from my readers. I love when brides connect with a specific post. I love seeing our images pinned all over Pinterest… and I LOVE when my readers send me images of the projects they have created, inspired by one of our tutorials. It’s so rewarding to know that my hard work and dedication to crafting is being appreciated, and that brides all over are getting crafty!
What has been your favorite part of The NotWedding experience?
My favorite NotWedding experience was the Tunnel of Love – I had an absolute blast talking to all the brides!!! Some knew of our website and some didn’t – some even looked it up on the spot! I had about 15 of our projects displayed on our table and throughout the event (I was even wearing our beaded high heels project!) and the guests really responded to seeing them in person. I love answering craft questions and I was able to do that throughout the entire evening!
